Client:

Family Matters

Project:

Rebranding

Brief:

To create the overall branding and identity for the UK’s largest, specialist counselling and helpline service for children and adult survivors of sexual abuse and rape. Marketing collateral includes: stationery and signage, informational leaflets, folders, poster campaign, roller banners and website.

Solution:

Established in 1990, this specialised charitable service required a complete new branding. Dealing with extremely sensitive subject matter, the solutions included a warm welcoming approach to help overcome the anxiety and fear experienced by those abused with a view to making contact easier coupled with a hard hitting theme - when there is no one else... Family Matters.

Results:

Collectively this programme of work has done much to reinforce the charity as leading experts in this field.